Food delivery giant Zomato has officially announced the acquisition of grocery-delivery start-up Blinkit. 

The transaction has been in the making for several months.

The Rs 4,447 crore all-stock deal is expected to power Zomato’s quick commerce play where its rival Swiggy 

The Rs 4,447 crore all-stock deal is expected to power Zomato’s quick commerce play where its rival Swiggy 

Quick commerce has been our stated strategic priority since the last one year,” Zomato’s founder

He says quick commerce’s close synergies with Zomato’s core food business give the company the right to win in the long term.

Quick commerce is a natural extension of the food delivery business because it is also a hyperlocal business

Quick commerce will help us increase the customer wallet share spent on our platform and also drive higher frequency